Variable Data Printing (VDP) offers exciting new ways to personalize your marketing message. Utilizing today’s database-driven technology, variable data is a powerful tool with a proven track record for success in increasing response rates on direct marketing campaigns.
We will help broaden your campaign by incorporating cross-media technology utilizing web and email components. We can develop a personalized website landing page (PURL) tailored to speak more directly to each individual—encouraging an even greater personal dialogue between you and your audience.
ABS offers a single-source solution to your marketing campaign, supporting you on the back end as well, with dashboard response reports, fulfillment services and inventory management. The report results are measurable and help strengthen your marketing return-on-investment (MROI).