About Us

We are pleased to announce that ABS is the proud recipient of two NAPL Marketing Plus Awards. We received a top honors Gold Award for our Company Rebranding Initiative which includes our new ABS logo, image piece, website and sales collateral. We also received a silver award for our 2012 ABS Calendars.

A little over a year ago, ABS rebranded our company marketing because we had a new story to tell our clients and potential clients about our expanded capabilities and ability to meet their business objectives in unique ways. It’s an honor to be recognized for this endeavor and ultimately we hope that this rebranding effort will help communicate our potential to help our customers achieve greater success. ABS commends all of the many Associates who played a role in the ABS rebranding initiative and implementation during the last year. For your own copy of our company image piece, please contact kristenv@absgraphics.com.

NAPL Board Members and Marketing Award Winners


Steve VanderVeen, Principal at ABS Graphics, accepted these Awards on behalf of the company at the Vision 3 Summit Conference in Marco Island, FL. Steve is pictured here with other winners and board members. Standing, left to right NAPL President Joseph Truncale, Michael Peluso (Shawmut Printing, Danvers, MA), Barbara Pistilli (Hatteras, Tinton Falls, NJ), Steven VanderVeen (ABS Graphics, Addison, IL), Ken McNerney (Think Patented, Dayton, OH), Niels Winther (Think Patented, Dayton, OH). Seated, left to right NAPL Chairman Darren Loken, NAPL Vice Chairman Nigel Worme, Jeff Hopp (Ripon Printers, Ripon, WI).

NAPL was founded in 1933 as an Association for commercial printers. Its goal is to provide leadership in education and industry research, as well as to share proven best business practices which members can implement to enhance their management effectiveness.

NAPL recognizes the importance of marketing and sales support to a print organization’s success. For this reason, the NAPL Marketing Plus Awards competition was created to give recognition to those companies who have created intriguingly unique marketing projects for their company and have demonstrated leadership in the unique promotion of their own organization.

“Each year, the scope and sophistication of these entries grow as industry companies strengthen their considerable skills as marketing services providers,” said NAPL President and Chief Executive Officer Joseph P. Truncale, Ph.D. “The submissions this year were at the highest level of marketing excellence in everything from direct mail to website presence, and there was stiff competition for the top honors. The Marketing Plus program does not judge printing craftsmanship—although there were many splended examples of superior printing in the entries,” he continued. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth.”

Gold, Silver, Bronze and Honorable Mention awards were offered in various marketing excellence categories. Awards are based on the information and samples provided; scoring is done by an NAPL independent panel of judges.

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